What Do You Mean By A Call-To-Action (CTA)?
According to Wikipedia, Call-To-Action (CTA) is a marketing term widely used for promoting any product/service. It refers to a statement which companies design to get a quick response from the user. In recent times, it has become a massive part of the business strategy.
You must have seen many businesses using Call-To-Action (CTA) button on their website for attracting the audience. Many marketing experts believe that good CTA can help you to bring a lot of traffic to your site. It can also work as a useful lead generation tool as well.
5 Reasons Why CTA Matters The Most?
Here’s a list of benefits that one can get with CTA:
- It helps to grow your audience
- It can increase your sales & revenue
- It can streamline the whole sales funnel
- It can help you to promote your business
- It can help you to attract the customers
Do’s & Don’ts of CTA
Before going into details of adding CTA to your WordPress website, it’s essential to know the Do’s and Don’ts of CTA. It will help you to create a powerful CTA.
- Your CTA should be actionable.
- Never write full sentences for CTA, focus on memorable lines.
- Use colors for CTA that makes it stand out from rest on your website.
- Use of humorous language is advisable.
- Personalization is important.
- Don’t use words like “Buy” or “Sign Up.” Use words like “Try” & “Get.”
- Create a sense of urgency in the user’s mind with CTA.
- CTA should be trustworthy.
How to Add a CTA To WordPress Website
If you’re someone who has the experience of working with the WordPress ecosystem, then you must be knowing that there are two methods for adding CTA to the WordPress website.
- Method 1: With the help of Custom CSS
- Method 2: With the help of plugins
In the first method, you need to be a master of coding. and not everyone can deal with CSS tricks. Therefore, we’re going to explore the second method.
We’re going to provide you with top CTA plugins for WordPress which will seal the deal for you. So, let’s get the things moving, right now!
Here are Top 7 CTA Plugins For Your WordPress blog
1. Thrive Ultimatum
Thrive Ultimatum allows you to create custom Call-To-Action (CTA) by using the principles of scarcity marketing. You can utilize this plugin at several places on your business website.
With the help of this fantastic plugin, one can create and run unlimited campaigns and unlimited CTA. In addition to all these, the plugin comes to you at the cost of $97 for a personal license.
Key Features
- Comes with a visual editor
- Allows you to set up multiple CTAs on one page
- 100% customizable design
- The ability for dynamic updates
- Fully mobile-friendly
- Support for lockdown feature
2. Shortcodes Ultimate
Shortcode Ultimate is one of the finest WordPress CTA Plugins to have arrived in the last few years or so. The plugin provides you all with plenty of options to create an engaging CTA.
The USP of this plugin is its ability to combine boxes with button and create a world-class CTA for your business site. In addition to all these, the plugin comes with 50+ predefined shortcodes.
Key Features
- Works with any theme
- Modern & responsive design
- Easy to use and customize
- Facility for a custom CSS editor
- Support for Gutenberg
- Developer-friendly plugin
Plugin Details/Ratings:
Latest Version: 5.3.0
Active Installation: 800,000+
Required WordPress Version: 3.5
Average Rating: 5/5
3. WordPress Calls to Action
Developed by Inbound Now, WordPress Calls to Action is one of the most popular WordPress CTA plugins. The plugins help you to craft a full-fledged lead generation system.
With the help of this plugin, one can track the conversion rate and run A/B test on CTA. The plugin comes with easy to use the editor that helps the user to make changes to the CTA quickly.
Key Features
- Easy to use and understand
- Comes with a visual editor
- Ability to create popup CTA
- Allows you to track conversion rate
- The facility of running A/B test for CTA
- Enables you to implement custom CTA
Plugin Details/Ratings:
Latest Version: 3.3.11
Active Installation: 10,000+
Required WordPress Version: 3.8
Average Rating: 4/5
4. WordPress Notification Bar
WordPress Notification Bar is one of the most innovative WordPress CTA plugins to have come in recent times. It allows you to create a custom Call-To-Action bar placed at the top of the website.
With the help of this beautiful plugin, you can link any of your web pages with CTA. In addition to all these, the plugin allows you to customize everything in CTA with the utmost ease.
Key Features
- Easy to setup
- Facility to customize CTA design & message
- Comes with a sticky notification bar
- Allows you to choose the color for CTA
- Support for multisite
- Support for i18n
Plugin Details/Ratings:
Latest Version: 1.3.9
Active Installation: 8,000+
Required WordPress Version: 3.0
Average Rating: 4.5/5
5. Simple Side Tab
Are you looking for a plugin that helps you to put the CTA on the side of the website? Then, Simple Side Tab could be your best bet. The plugin adds a vertical tab on the left/right side of the browser.
One of the USPs of this plugin is that the tab will remain visible even if the user scroll downs very far. In addition to all these, the plugin is also mobile-friendly which is a piece of excellent news.
Key Features
- Easy to use & setup
- Plenty of customization option
- Allows you to choose the browser side
- A mobile-friendly plugin
- Ability to select color & fonts
Plugin Details/Ratings:
Latest Version: 1.2.1
Active Installation: 10,000+
Required WordPress Version: 4.6
Average Rating: 4.5/5
6. Boxzilla
Boxzilla is one of the most lightweight plugins that you’ve ever come across for CTA. The plugin allows you all to create wonderful call-to-action within a specified time period, for sure!
There is a provision for customization in this plugin as far as color and animation are concerned. There is also an option to hide the call-to-action box on the various mobile devices as well.
Key Features
- Extremely lightweight plugin
- Allows you to customize everything
- Ability to hide boxes on a mobile device
- Facility to customize box position on the screen
- Provides you with full control over proceedings
- Mobile-optimized plugin
Plugin Details/Ratings:
Latest Version: 3.2.14
Active Installation: 20,000+
Required WordPress Version: 4.1
Average Rating: 5/5
7. WP Notification Bars
WP Notification Bars is one of the most innovative CTA plugins that you will ever find in a WordPress ecosystem. It allows you all to display a seek message on your website with the ease.
The USP of this plugin is that it comprises of different types of Notification Bar at one place. For instance, Text and Link, Post Content, Subscribe Box, Social Media Follow & Countdown Time.
Key Features
- Easy to use
- Extremely lightweight plugin
- Unlimited Notification Bars
- Support for custom HTML
- Facility to display on select Post/Pages
- Plenty of colors choices
- Support for multiple notification types
Plugin Details/Ratings:
Latest Version: 5.3.0
Active Installation: 800,000+
Required WordPress Version: 3.5
Average Rating: 5/5
Final Words
Nowadays when Call-To-Action (CTA) has become an integral part of marketing strategy, it becomes essential for all the business owners to implement this thing on their website.
Above you have seen the top CTA plugins for WordPress website. You can choose any one of these as per your business requirement. It will help you to set up a good CTA on your site.
The same applies to the case of WordPress websites where you got to have an engaging CTA. Otherwise, you will be thrown out of the competitor sooner rather than later.
Also, tell us which CTA plugins are you using for your website? What benefits you have got from that? Suggestions/Opinions are most welcome. Use the comments section below. Thank You!
Author Name:- Harikrishna Kundariya
Biography:- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies. A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.
Gravatar Mail ID:- harikrishna@esparkinfo.com